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I would love to get the authors' opinions on book tours. In January, I created Book Lovin' Bitches Ebook Tours and have had over 100 books submitted as tour candidates since then. What I'm wondering is: What is your general opinion of book tours as promotional tools, and what do you look for when considering submitting your book? Thanks!
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Joined: 2/27/2011
Posts: 353
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Hi Fade!
I'm guessing that you're asking the writers on this site for answers, but as a former publicity director, lemme throw in my two cents.
I love blog tours. I worked primarily with sf/f and pop culture titles, so it was frequently hard to get the budget for a real live in-person tour for my authors. I started setting up blog tours for them instead.
Two things I always looked for were the number of unique visitors per day (I was looking for upwards of a thousand or more unique users a day) and the level of engagement of those users. IE, how active were the comment threads for each post. Reader engagement makes all the difference, I think.
Cheers!
Colleen Lindsay
Community Manager
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